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Fun, Flex, And Fashion For Every Boo-Boo

Where Every Cut Becomes a Badge of Honor

Welly® is a renowned brand that revolutionizes the way people perceive bandages. With a mission to transform bumps and cuts into badges of honor, Welly® offers a wide array of premium, whimsically printed, flex-fabric bandages. Their product line includes first aid kits, superhero supplies, and specialized bandages, all packaged in attractive, portable tins. Welly® Bandages are designed for kids and kids-at-heart, emphasizing comfort, durability, and style.

  • Verbal Identity
  • Visual Identity
  • Website Design
  • Brand Guidelines
  • Copywriting
  • SEO

Samples of Welly’s product pages.

Challenges

  1. Communicating Product Features: Effectively conveying the properties of Welly® Bandages posed a challenge, as it was essential for customers to understand this unique selling point.

  2. Maintaining Brand Consistency: With a diverse product line, ensuring consistency in branding across different categories while highlighting each product’s unique features was crucial.

  3. Optimizing for Mobile Experience: Given the target audience’s inclination towards mobile devices, optimizing the website for seamless mobile browsing and shopping experiences presented a significant challenge.

Solutions

  1. Dedicated Product Information: We created a dedicated section on the product pages to highlight features, complete with clear descriptions and captivating imagery, to effectively communicate their benefits.
  2. Cohesive Visual Language: Developing a unified visual language and design framework allowed us to maintain brand consistency while allowing each product to shine with its unique attributes.
  3. Responsive Design Approach: Implementing a responsive design approach ensured that the website provided an optimal viewing and interaction experience across a wide range of devices, catering to the mobile-centric preferences of the target audience.

Our task was to design and develop a website for Welly® that not only showcased their high-quality products but also embodied the brand’s playful and innovative spirit. The website needed to be user-friendly, while also providing comprehensive product information and a seamless shopping experience.

On-Brand Homepage

The homepage welcomes visitors with vibrant colors and engaging imagery, immediately capturing the essence of Welly®’s brand identity. It showcases the product range and highlights special offers or promotions.

Custom Product Pages

Each product page is meticulously designed to provide detailed information about Welly® Bandages, including their unique features, designs, and packaging. High-quality imagery and descriptions make the products visually appealing and informative.

Samples of Welly’s product pages.

Through strategic design and development, we helped Welly® establish a dynamic online presence that reflects its brand values and resonates with its target audience. The website’s intuitive layout, kid-friendly features, and compelling product imagery contribute to a memorable user experience, driving engagement and sales for the brand.

Metrics and Achievements

  1. Increase in Website Traffic: Following the website launch, Welly® experienced a 30% increase in website traffic within the first month.
  2. Enhanced User Engagement: The average time spent on the website increased by 25%, indicating improved user engagement and interest in the brand.
  3. Conversion Rate Improvement: With streamlined navigation and compelling product presentations, Welly® saw a 20% increase in conversion rates, translating into higher sales and revenue.