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All Your Qualitative Research And Stakeholders – In One Place

The Best Way To Watch Research

Lookback is a leading user research (UXR) tool designed to support the diverse needs of research teams. With its capabilities in qualitative research, session transcription, and remote user testing, Lookback empowers businesses to gain invaluable insights into user behaviors and preferences. Their platform facilitates remote moderated and unmoderated research, as well as in-person sessions, enabling businesses to test with users worldwide and involve team members in observation from anywhere.

  • Verbal Identity
  • Visual Identity
  • Website Design
  • Brand Guidelines
  • Copywriting
  • SEO

Samples of illustrations and graphics for Lookback’s branding.

Challenges

Before partnering with our web design agency, Lookback faced several challenges in effectively conveying the power and versatility of its platform to potential users. Key challenges included:

  1. Non-Engaging Design: The existing website lacked modern aesthetics and failed to effectively showcase Lookback’s features and benefits.

  2. Inconsistent Branding: Lookback’s branding elements were fragmented and did not present a cohesive brand identity across various touchpoints.

  3. Complex Messaging: The platform’s diverse functionalities were not clearly articulated, leading to confusion among potential users about its capabilities.

Solutions

Our team collaborated closely with Lookback to address these challenges and revitalize their online presence. Our solutions included:

  1. Redesigned Website: We developed a visually appealing and user-friendly website that highlighted Lookback’s key features, benefits, and use cases. The new design focused on intuitive navigation and engaging visuals to improve the overall user experience.

  2. Branding Overhaul: We conducted a comprehensive analysis of Lookback’s existing branding elements and created a unified brand identity that reflected the company’s values and mission. This involved redesigning the logo, refining color palettes, and standardizing typography to ensure consistency across all communications.

  3. Simplified Messaging: We reworked the platform’s messaging to communicate its capabilities more effectively and address the pain points of potential users. By simplifying technical jargon and highlighting the value proposition, we aimed to make the platform more accessible to a broader audience.

Seamless Navigation

In redesigning Lookback’s website, we prioritized seamless navigation and accessibility to ensure that users could effortlessly find the information they needed. Clear menus and intuitive layouts guided users through the site, while mobile responsiveness ensured a consistent experience across devices.

Clear Value

One of our key design strategies was to showcase real-world applications of Lookback’s features. By incorporating features like “Upload Your Own Research” and “Transcribe Your Sessions” we demonstrated how Lookback could be used in practical research scenarios, thereby providing users with tangible examples of its value. We also included testimonials, case studies, and success stories to provide social proof and reinforce the platform’s value proposition.

Unified Branding

Throughout the design process, maintaining consistency in Lookback’s brand representation was paramount. From color schemes to typography choices, every design element was carefully selected to align with Lookback’s brand identity and reinforce its credibility and trustworthiness.

Engaging Visuals

Visual appeal played a crucial role in capturing users’ attention and keeping them engaged with Lookback’s website. Vibrant images, illustrations, and graphics were strategically incorporated to enhance the overall user experience and convey the platform’s dynamic and innovative nature.

Ultimately, our design aimed to empower users to take action. Whether it was conducting qualitative research, uploading their own recordings, or creating highlight reels, the redesigned website provided users with the tools and resources they needed to make the most of Lookback’s platform.

Empowering User Action

Through our design-centric approach, we not only addressed Lookback’s challenges but also created a visually compelling and user-friendly website that effectively showcased the brand’s features and capabilities. The result? A platform that not only attracts users but also empowers them to conduct impactful user research with ease and confidence.

Samples of Lookback’s demo videos to enhance user experience.

Metrics and Results

Following the implementation of our solutions, Lookback experienced significant improvements in various key metrics:

  1. Website Traffic: Within the first three months of launching the redesigned website, Lookback saw a 40% increase in website traffic compared to the same period the previous year.

  2. User Engagement: The average time spent on the website increased by 30%, indicating improved user engagement with the new design and content.

  3. Conversion Rate: The conversion rate for free trial sign-ups saw a remarkable improvement of 30%, demonstrating the effectiveness of the revamped messaging and user experience in driving user actions.

  4. Brand Perception: Feedback from existing users and stakeholders indicated a more positive perception of Lookback’s brand identity, with 80% expressing satisfaction with the new branding elements and messaging.

By partnering with our web design agency, Lookback was able to overcome its previous challenges and achieve tangible improvements in website performance, user engagement, and brand perception. The revamped website and branding not only enhanced the platform’s visual appeal but also effectively communicated its value proposition to a wider audience, driving increased interest and adoption among potential users. Looking ahead, Lookback is well-positioned to continue its growth trajectory and solidify its position as a leader in the user research industry.