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Taste New Flavors Weekly

Deliciously Gourmet Cookies

Crumbl Cookies, founded in Utah in 2017, had quickly grown into a beloved brand renowned for its delectable array of cookies and ice cream offerings. With over 850 stores across the United States and Canada as of June 2023, Crumbl Cookies had established itself as a go-to destination for those seeking the finest gourmet desserts made fresh daily.

  • Verbal Identity
  • Visual Identity
  • Website Design
  • Brand Guidelines
  • Copywriting
  • SEO

Samples of Crumbl’s weekly flavors.

Challenges

Despite its popularity, Crumbl Cookies faced several challenges in optimizing its digital presence:

  1. Limited Online Ordering Experience: The existing website lacked a seamless online ordering system, hindering customer convenience and potentially impacting sales.

  2. Brand Storytelling: Crumbl Cookies’ unique brand story and commitment to quality needed to be effectively communicated to visitors.

  3. Catering Service Visibility: The catering service, an essential revenue stream, needed better visibility and accessibility on the website.

  4. Customer Engagement and Loyalty: Strengthening customer engagement and loyalty programs was crucial for fostering repeat business and advocacy.

Solutions

  1. Online Ordering System: We developed a user-friendly online ordering system that streamlined the process for customers, resulting in a significant increase in orders.

  2. Brand Story Integration: Through compelling storytelling elements, vibrant visuals, and immersive multimedia content, we effectively conveyed Crumbl Cookies’ brand essence and values.

  3. Catering Service Showcase: We implemented a dedicated section highlighting Crumbl Cookies’ catering services, complete with enticing imagery and easy-to-use inquiry forms.

  4. Loyalty Program Integration: Leveraging the Crumbl App, we seamlessly integrated the Earn Loyalty Crumbs program into the website, incentivizing customers to return and engage with the brand.

Menu Showcase

The Menu section serves as a virtual showcase of Crumbl Cookies’ irresistible offerings. Visitors can explore an extensive menu of cookie flavors, ranging from classic chocolate chip to adventurous creations like raspberry cheesecake and sea salt toffee. Vibrant imagery and tantalizing descriptions bring each treat to life, igniting the senses and tempting taste buds.

High-Quality Visuals

Throughout the website, high-quality images and videos showcase Crumbl Cookies’ delectable treats in all their glory. From close-up shots of gooey chocolate chip cookies to time-lapse videos of cookie decorating sessions, every visual element is carefully curated to captivate and entice visitors.

Catering Services

For special occasions and corporate events, Crumbl Cookies offers a comprehensive catering service guaranteed to impress. The Catering section highlights customizable catering packages, featuring an assortment of cookies, ice cream, and specialty beverages. A convenient inquiry form allows users to submit catering requests effortlessly, ensuring a seamless planning process from start to finish.

Loyalty Program Integration

The Crumbl App takes customer loyalty to new heights with its innovative Earn Loyalty Crumbs program. On the website, users can learn more about the benefits of joining the loyalty program, including exclusive discounts, birthday rewards, and free cookies. A prominent call-to-action encourages visitors to download the app and start earning delicious rewards with every purchase.

By combining captivating storytelling, intuitive website design, and engaging features, the new Crumbl Cookies website sets the stage for a delightful online experience that mirrors the joy of indulging in their irresistible treats. Whether craving a sweet pick-me-up or planning a memorable event, visitors can count on Crumbl Cookies to deliver a seamless and satisfying experience every time.

Location Finder

With over 850 stores nationwide, finding the nearest Crumbl Cookies location is a breeze. The Location Finder feature utilizes geolocation technology to display nearby stores, complete with address details, hours of operation, and contact information. Users can easily plan their visit or place an order for pickup or delivery directly from the website.

Metrics & Goals Achieved

  • Online Orders Increased by 45%: The implementation of the online ordering system led to a substantial increase in digital sales, exceeding initial projections by 15%.

  • Brand Engagement Improved by 60%: Through strategic content placement and engaging storytelling, visitor engagement metrics, including time on site and page views, witnessed a significant uplift.

  • Catering Service Inquiries Doubled: The revamped catering service section saw a 100% increase in inquiries, showcasing improved visibility and accessibility.

  • Loyalty Program Adoption Rose by 30%: The seamless integration of the Crumbl App and loyalty program resulted in a 30% increase in app downloads and active user engagement.

Samples of Crumbl’s story board.